Managing your social media can really sap time and valuable energy, but it doesn’t have to. There are many tools and tricks that you can use to make your social media efforts more efficient. So in the spirit of the New Year resolutions here are a few to get you started. While some people doubt the accuracy of the phrase “work smarter, not harder,” we’re confident you’ll be a believer by the time you’ve finished reading this article.
1. Take the hard work out of your posting
There’s nothing honourable about spending time on tasks that could be done in half the time by a piece of software. You’re no doubt already well aware of tools like Buffer and Hootsuite, but if you’re not, take a look now – they’re the foundation of social media management. Buffer helps you find and schedule interesting content you find on the web for later, and Hootsuite let’s you manage all your social media accounts from one place.
Using these tools you can schedule posts for the most convenient time, without having to sit at your computer and physically press the “publish” button. Not only that, social media management tools make it easy to share content in more than one place, and they’re packed with analytics that can help you figure out what’s working for your business.
2. Make the most of what you post with Openr
Sharing is simply huge. Facebook, Twitter and LinkedIn newsfeeds are all filled with content that people and brands are constantly sharing – but you’re not sharing for the sake of sharing. From hobbyists, professionals, and thought-leaders, right through to global brands, this sharing is largely done to build credibility, engage with an audience, and increase that audience. It all comes down to what sharing can do for you, and that’s why we created a new digital marketing tool Openr, to turn your sharing into a traffic-driving tool.
Does sharing an interesting article from the Huffington Post let you push your own message? No. At most, by association your credibility is improved because you shared it, but that’s about it. Now tweet about that same article using an Openr link and your fan or follower will see the article you shared, but also your very own personal message and a call-to-action driving traffic back to your website. Some might consider this an extension of point number one, but it’s still valid. Openr not only makes it easier to streamline the distribution of content, it’s built-in analytics make it easy for you to focus only on the parts of your social media marketing that are working. Try it yourself for free at Ope.nr.
3. Try to beat the clock
As we all know, managing your business’ social media is time consuming to say the least, but there are time management techniques that can help you focus on the task at hand. This approach might seem a little low-tech for some people, but the reason it’s been around for so long is because it works. You can experiment with different timeframes and intervals, but the favoured approach of many is called the Pomodoro Technique.
You can either set a timer on your phone for 25 minutes, or for those who want the “authentic” experience, go out and buy a tradition kitchen timer for your desk. The aim is to get as much done in that 25-minute period as possible, followed by a 5-minute break. You can then repeat the process, or move on to a different task – depending on how successful you were.
4. Don’t be afraid to reuse old content
You spend hours writing an article, or finding interesting articles to share, then you tweet about it once. The time-value equation doesn’t quite add up does it. There is nothing wrong with sharing the same content more than once – especially on twitter – because the feed moves on so quickly. But before you run off and start sharing news articles from the 80s, keep in mind that this strategy works best with “evergreen” content. This article is an example of evergreen content, because it doesn’t just have a one-time use, it can be useful over and over again for anyone who finds it.
Your reused content might not be as popular the second, third, or fourth time you share it on social media, but it will still get hits. Over time these can add to a substantial amount of new leads, conversions, or paying customers, depending on the goal you’re aiming for.
5. Outsource it
Reiterating point number two – sharing content from other businesses is a great way to help your customers and build credibility. But sitting on the internet for hours every day to try and find said content is yet another time sapper. Luckily you can get it done for you– try sites like Triberr, Swayy and Scoopit as these are all great for finding relevant content faster.
When it comes to content you write yourself, it’s good to weigh up the pros and cons of writing yourself versus having a trusted writer on hand to help here. If it takes you a day to write an article, working with a writer who could do it in an hour could really pay dividends for you. It could be someone on staff who can write well, or be a trusted freelancer who can deliver high-quality work when you need it most.
6. Get rid of dead weight
Some social media platforms are a lost cause, whilst others might just not be right for your business or profile another – so don’t be afraid to turn off a channel that isn’t working for you. What works for one business might not work for which means you have to ask yourself if maintaining seven different social media accounts is the best use of your time.
There are two approaches: Go with your gut, or rely on analytics. Sometimes it’s obvious that a social media account isn’t working, because nobody likes it, nobody comments on your posts, and everything seems to be a one-way conversation. When things aren’t as clear cut as that, it’s time for some analytics.
So there you have it, a New Year, and a few new ways to make better use of your time when it comes to social media marketing.