Recognising the citizen as the customer is key for the public sector. With digital initiatives like .gov, the Government has demonstrated they understand its importance. The availability of data in one place has had a big impact for the citizen, meaning less queuing at the Post Office or trips to the Passport Office. The Government has also invested heavily in broadband infrastructure making the Internet more accessible. However, 10 million either choose not to or do not have access to the Internet and it is vital to support the ‘unconnected’ and encourage them to join the digital revolution as it becomes the first port of call for public services. Watch our video below to see Helen Milner, CEO of Tinder Foundation share her insights on how Government organisations can support the ‘unconnected’ and improve services for citizens through use of digital.