Andy Mulcahy

Andy Mulcahy

Andy is editor at IMRG – the UK’s voice of online retail. IMRG is a membership community comprising businesses of all sizes, and supports its members through a range of activities – including market tracking and insight, benchmarking and best practice sharing.

Why omni-channel matters

Why omni-channel matters

When many high street retailers first launched online arms, in many cases they were set up as completely separate businesses.

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