Christina is a marketer, an entrepreneur and an all-round make-stuff-happen type. She spent much of her career managing brands worth in excess of £100 million at Nestle, Britvic and Mercedes, then turned her hand to start-up brands and has never looked back since. Her mission is to make start-up innovation flourish and to support other entrepreneurial teams navigating this journey through practical training and support via The Nurture Network. She co-founded two technology start-ups herself so knows first-hand what it is like to launch and grow a new business. Her first technology business launched in 2012 and was acquired by Enterprise Nation in 2015; her second was a Cannes Lions Innovation award winner and used by brands like Samsung, Vodafone and Expedia. As well as this, she teaches Entrepreneurial Marketing for UCL, is an active start-up mentor and is a trustee for the charity Breadwinners.