Guy Clapperton

Guy Clapperton

Guy Clapperton is a freelance journalist, author and broadcaster. He has written two books on social media for small business including "This Is Social Media" and has spoken on the subject in ten countries since 2011. His work can be seen regularly in the Guardian and Times, and in the past he has contributed also to the Independent, Telegraph and Financial Times. He commentates regularly on the newspapers for the BBC News Channel.

Customer Service article

Personalised service: the beating heart of SMEs

Customers are expecting better service from businesses than ever before, so what are they doing to retain their most valuable customers?

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