Jo McCarthy

Jo McCarthy

Jo is a Senior Planner and has an extensive experience working for FMCG brands, first on the client side, now at Geometry Global, where she develops shopper activation strategies for Ribena (Suntory), Bird’s Eye, Coca-Cola and GSK.
Part of WPP, Geometry Global is a creative agency which aims to inspire people to buy well by understanding patterns of behaviour and the points of influence along the Purchase Decision Journey to maximise engagement, efficiency and effectiveness.

5 top tips to help your business play cupid

5 top tips to help your business play cupid

With the most romantic day of the year rapidly approaching, consumers will be looking for ways to shower their loved ones with affection.

Read more