Maria Fernandez is Head of Vodafone UK SOHO Sales and Marketing and is responsible for all of the company’s activities in support of UK small businesses. She joined Vodafone 15 years ago and has got over 20 years of experience in the Enterprise Telecoms sector. Prior to Vodafone, Maria held several senior roles within Siemens AG in Germany and British Telecom in the UK where she started her career as a marketer in the mobile solutions sector. Maria has got a Master’s degree in Machine Learning and Natural Language Understanding from UMIST in Manchester and an MBA from Henley Management College. Maria originally comes from the south of Spain but she has lived abroad both in UK and Germany for the last 20 years. She currently lives in the UK with husband Paul and their four year old son.