Paul Lancaster

Paul Lancaster

Paul is the Content & Social Media Specialist for Sage One UK & Ireland, author of the ‘Small Business Marketing For Dummies’ book and former house DJ/producer.
As a passionate supporter of start-ups and small businesses in the UK, Paul spent 2 years at Generator (a music development agency in Newcastle), 7 years at PNE Group (a Newcastle-based local enterprise agency) and 4 years at Shell LiveWIRE (one of the UK's longest running youth enterprise schemes), before joining the Sage One marketing team at Sage (the UK's biggest provider of small business software).
With a wide range of web and marketing roles for small businesses, not-for-profits and corporates including Sage and British Airways, plus a spell in the music industry as a DJ, producer, club promoter and record label owner, Paul now spends much of his time blogging and Tweeting about start-ups and marketing @lordlancaster

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Why Goliath should work with David

A lot of the start-up blogs that I read talk about how small businesses can big beat ones by being ‘disruptive’ and more ‘agile’ than…

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