Zach Thornton

Zach Thornton

Zach Thornton currently works at the Direct Marketing Association (DMA) as the external affairs manager. He is passionate about politics and current affairs, having stood as a candidate for Borough Councillor in the May 2014 local elections in Tower Hamlets, London. Since joining the DMA he has focused on lobbying the UK and EU to achieve a balanced General Data Protection Regulation (GDPR) and now beginning to work on the revised ePrivacy Regulation. Working hard to ensure that the new legislation doesn’t cripple businesses.

expert, GDPR, small business, SME, data, data security

The expert interview on why GDPR is changing business for everyone

Think you know GDPR? Think again – we interviewed Zach Thornton from the Direct Marketing Association to find out exactly why businesses need to have it on their radar.

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