Conversation and collaboration: The future of enterprise technology

Today, it seems everyone is social. Every minute, Twitter users average 100,000 tweets and 684,478 pieces of content are posted on Facebook. These tools are fantastic for connecting with people in our personal lives as you can share photos, event information, videos and more with your entire community within seconds.

Seeing the value of such intuitive cloud-based social tools in our personal lives, many organisations have turned to social business applications over the last few years with high hopes and expectations of supporting a connected enterprise. As their company’s social applications were deployed, business managers and IT departments alike no doubt had visions of knowledge flowing fluidly across organisations, silos of communications crumbling and teams working seamlessly together. But often these visions didn’t become a reality. Why? Well, to be truly efficient and drive productivity, enterprise technology needs to be social with a purpose. Providing people with the ability to have conversations simply isn’t enough to help them get their jobs done.

Conversations and content have to come together to create context and focus. Without focusing on content and the task in hand, workers can often find themselves bombarded with a fire hose of conversations and data. When you consider the sheer amount of information that is shared on a daily basis between each worker and their enterprise ecosystem of colleagues, partners, customers and contractors, to then give them visibility of every conversation happening across the business risks data overload. Our recent State of the Enterprise Information Landscape report revealed that more than half of UK office workers (57%) feel bombarded by all the information they have to deal with.


Alastair Mitchell, co-Founder of Huddle shares his views and insights on the role of technology in enhancing business collaboration and driving innovation.

We’re now starting to see a transformation in today’s organisations as content and conversations are becoming far more closely aligned. After all, content is at the heart of all our interactions in the workplace. Whether it’s discussing plans for the next 12 months, reviewing designs for websites, examining budget documents, creating new marketing collateral or scripting new videos, teams are working with numerous types of content every day.

Forming the backbone of the next generation of working practices are partnerships between enterprise social networking tools and content collaboration services. Such alliances focus on bringing content and social together, rather than seeing each in isolation, and are all about bringing the exchange of critical work information and ideas to the business documents we use daily. With content at the core of social interactions, real work gets done faster and there is a central environment that brings together people and information in real-time, making content shareable, discoverable and social. This is why Huddle was delighted to announce its partnership with enterprise social network, tibbr, last week. People no longer have to skip between multiple applications to get their jobs done and we’re seeing the new wave of enterprise technology rise.

IDC analyst Vanessa Thompson highlighted last year that:
“Eventually social software will no longer be called out as a separate software market because social capabilities will be embedded across the application portfolio to support the system of relationship. Vendors will start releasing applications that have the ability to embed inside other applications, but customers will also need to integrate and consolidate internal applications to support the change in the nature of work that social capabilities bring.”

This is the future of enterprise software and we’re already starting to see it become a reality.

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