Customer service: Getting inside the mind of the customer

As the old saying goes, “the customer is king” and it’s more true today than ever before. Thanks to the internet, the modern customer is better informed and better connected, demanding only the best value for their money in terms of both products and customer service. Whether you are a small business on a tight budget, a public organisation or a large corporation, it is vital to pay attention to what your customers think and say. See the infographic below for key statistics explaining customers’ perception of service and the importance of using a multi-channel approach.