Live series: The innocent story

“Our biggest mistake was that we completely misunderstood what risk is in business” explained Richard Reed, co-founder of innocent, during his keynote speech at the Live series event “The future of British business growth”. The path to success wasn’t as smooth as his products but the learnings he got from this experience are immensely valuable. Watch him share with our fascinated audience his incredible success story, from working in a dog biscuit factory in Yorkshire for ÂŁ2 an hour to selling his business to Coca-Cola for over half a billion pounds.