Tech explained: Unified Communications

Unraveling Unified Communications (UC) once and for all. Find out what it is, why it’s essential to your digital transformation strategy and how it could open up new and exciting opportunities for your business.

Right now, the likeliness is that most businesses are going through a digital transformation. Each might have a unique approach to it, but the likeliness is they share the same end goal: to adopt the digital solutions that will improve their existing business processes and change the way they deliver value to their customers.

A vital piece of the puzzle is Unified Communications (UC). It’ll make sure you reach your digital goals by keeping you connected to everything essential in your business world, like your employees, customers and network.

But what actually is UC? Think of your mobile and desk phones, email, instant messaging and video conferencing. With this technology, these no longer act as separate points of contact; they act as one. UC is the integration between all your business communications and has the power to change how you share information across your business. Sounds simple enough, right?

Despite being used across the telecommunication industry, many other businesses still don’t fully understand UC or aren’t sure if it’s the right fit for them. This means they could be missing out on the technology that could make their business a cut above the rest.

The ultimate connectivity

Alongside digital transformation, there’s been a huge change in where people choose to work. Gone are the days of office cubicles and rows upon rows of desks. Instead, open-plan offices, hot desking and more collaborative spaces have taken over, all in the hope of encouraging productivity and creativity. If employees aren’t making the most of this modern workplace, then they’re either working from home, on their commute or at one of the numerous coffee shops that now cater to the remote worker.

With more and more employees transitioning to this agile way of working, it’s never been more important for you to equip them with UC technology, which means they can be reached anytime, anywhere. For example, UC delivers the tools to keep your employees in touch with the business wherever they are. So, if they’re stuck on a train during their morning commute, they can still connect with the office and keep working. This means it can not only protect your employee’s productivity, but it can also make sure their processes aren’t delayed: a win-win for them and for your entire business.

It’s not just your employees that UC impacts, it’s your customers too. As they become more digitally-savvy, they expect you to at least match their technology and knowledge or better yet, be one step ahead. In other words, if they contact you via instant messaging, but the situation would be resolved better with a conversation on the phone or via email, you need to respond intuitively and instantly. This seamless engagement will help to improve your customer experience and their satisfaction.

Luckily, UC joins up your digital communications so you can connect to your customers in multiple ways, meaning you can engage with your customers more efficiently and effectively. This is so critical as today’s consumer is used to being fed information every second of the day. UC gives them a customer experience they’ll remember; one where their patience isn’t tested and satisfaction is at an all-time high.

Thanks to UC, businesses are exploring capabilities that they thought were unachievable… until now. They’re coming to see that a joined-up approach to technology is the secret to success, and it’s time you did too.

At Vodafone, we’re dedicated to solving business problems with our more than mobile solutions, including UC. Discover more about this technology and how we can support you today.