Turning viewers into buyers can be tough. Video content helps.
Want more customers?
But that’s only half the battle. Getting those viewers to open their wallets takes something extra. Video content is that extra thing.
Every brand wants more conversions. Every brand wants more leads. Every brand wants more revenue. Video content can deliver on all three.
Here’s the issue…
Most brands are still trying to use text and images to do everything. But people don’t want to read little paragraphs online. They want to watch quality video content.
Without video, your sales process is missing something huge.
This guide breaks down exactly how video content supports the sales process. From event filming services to product demos… This is how the smart brands are closing more deals.
Ready?
Awesome.
Here’s what’s covered:
- Why Video Content Helps You Close More Sales
- How Can Event Filming Services Support The Sales Funnel?
- 4 Types Of Video Content That Convert Viewers Into Buyers
- Making Video Content Work For Your Sales Process
Why Video Content Helps You Close More Sales
If your brand isn’t utilising video content as part of your sales strategy… Then there’s a good chance you should be. Here are three reasons why.
Video Builds Trust Like Nothing Else Can
Remember when you used to meet someone in person for the first time?
Well, selling to someone online is pretty similar. People want to trust who they’re buying from before they part with their money.
Offering video content on your website allows potential buyers to get to know you.
They can watch happy customers talk about your product. They can hear what you have to say. They can see your team in action.
Does that sound valuable to you?
A professional video production company offering event filming services shows buyers you’re legit. When something looks and sounds professional, they know you know what you’re talking about.
82% of consumers say they need to see some video content from a business before feeling confident buying from them. That number goes up to 89% who say quality impacts their trust.
Here’s the kicker…
Badly produced videos hurt trust, not help it.
Videos Keep Buyers On-Page Longer
Statistics show that websites with video content convert better than those without.
Why?
Because video holds a buyer’s attention longer. Bullet point text won’t keep people watching your sales page for minutes at a time. Videos can.
And everyone knows what happens when buyers spend more time on your page…
They trust you more and buy more stuff.
Simple.
Video Can Explain Complex Ideas Quickly
Not everything you sell is going to be easy to explain. Some products require demo’s. Others need comprehensive answers to difficult questions.
Video content is perfect for providing more in-depth information about your services.
Let’s say you only have ten seconds to convince someone your brand is worth buying from. You could try doing it with text…
Or you could drop a ten second video explaining what you do instead.
It’s pretty obvious which one will get more views.
How Event Filming Services Support The Sales Funnel
Event filming services are different than normal video footage. They capture real life events as they happen. With real life people and real energy.
Allowing you to leverage those humans and harness that energy to support the sales process.
Here’s how it works.
When you have your next event filmed, you instantly gain access to dozens of opportunities to repurpose that content.
Whether you’re at the top of the funnel or the bottom. Event footage works.
- Awareness: Use highlight clips and event promotion videos to catch prospective buyers attention.
- Consideration: Dive deeper with topic specific speaker clips or panel videos.
- Decision: Nothing moves a buyer closer to a purchase quite like a glowing testimonial from a happy customer.
You get the idea.
One single event can give you more sales content than you know what to do with.
Pro tip: Make sure the footage is actually professional. Bad audio and lighting are a deal-breaker.
4 Types of Video Content That Convert Viewers Into Buyers
Just like with event filming services, not all video content is created equal.
While some videos will help you move further through the sales funnel, other videos will generate leads and explode your revenue.
Here are four types of videos you should be creating.
Product Demos
Want buyers to understand exactly what they’ll get when they buy from you?
Then show them.
Product demos are easy to produce and super effective at reducing any confusion or doubt your buyer may have.
Especially useful if you provide a product or service that isn’t instantly understandable.
Customer Testimonials
This is sales magic.
There’s a reason testimonials are always at the bottom of the sales funnels. People who actually bought your product love telling you how much they love you.
And when potential customers watch those clips, they’re more likely to buy from you too.
It’s simple psychology. When someone hears someone else’s positive experience with your brand, they want that for themselves.
Event Highlight Reels
Remember the event filming services section above?
Highlighted reels from your next event are perfect for social media, websites and email marketing campaigns.
They’re attention-grabbing. They showcase your authority. And they act as social proof that your events are a can’t miss.
Explainer Videos
Explainer videos are short snippets of video that explain what your business does.
Think of them as your businesses’ ‘elevator pitch’.
Only instead of being trapped in an elevator with a prospective buyer… You get to run these videos for them instead.
They’re great for people who have heard of your brand, but haven’t bought from you yet.
Making Video Content Work For Your Sales Process
Great video content is powerful. But even more important than having the content is what you do with it.
Here are some ideas.
Place video on key landing pages. Did you know that landing pages WITH video convert better than those without? Put that content up front and centre.
Use video during email outreach. Adding video to your email strategy can massively boost your click through rates.
Create unique videos per platform. Video content on LinkedIn doesn’t need to look like video content on TikTok. Keep your target audience in mind when creating content.
Upload event footage to YouTube. Break down long event videos into bite-size clips you can use elsewhere.
As always… Measure, improve and optimise.
Wrapping It All Up
Video content is a great way to support your sales process and turn viewers into buyers.
By building trust and simplifying your message, videos help you convert more website visitors into happy customers.
Used correctly, event filming services can provide you with a constant stream of sales-focused content. Whether you’re at the top of the funnel or waiting for that purchase to process… Video can help.
- Use videos to build trust and authority.
- Upload event footage to YouTube and maximise its potential.
- Try using explainer videos and product demos.
- Different types of video are perfect for different stages of the sales process.