With the most romantic day of the year rapidly approaching, consumers will be looking for ways to shower their loved ones with affection. From love runs to the world’s biggest date, brands are uniquely positioned to show their consumers some love this Valentine’s Day.
Here are 5 top tips to help your business play cupid:
1. Make it special
Personalisation is a great way to show that you have gone the extra mile. Think of ways consumers can add a personal touch to your products to make them feel extra special. For example adding a ‘virtual’ gift wrapping service, where digital gifts are hand-wrapped and delivered by email or Facebook for the added excitement of engaging friends to post comments, can make the experience truly unique. Online retailers like Not On The Highstreet are successful in offering unique personalised gift selections to consumers.
2. Something for everyone
It’s not just couples who buy gifts for Valentine’s Day – gifts are bought for teachers, grandparents and even pets! Your audience could be far broader than you think. Think outside the box when it comes to who your gifts could be aimed at and keep them in mind when developing some inspiring Valentine’s Day solutions that they’ll really appreciate.
3. Be emotional
Digital channels like social media and texting have taken some of the emotion out of traditional communication. Think about how your brand can use this technology to rekindle some of this emotion, such as giving the option to attach personalised video content to gifts.
4. Make it memorable
Gifting experiences, rather than the more ‘traditional’ flowers and chocolates, are becoming increasingly popular choices for Valentine’s Day. How can you inspire, facilitate and create totally unique and memorable experiences for lovers with your product at the heart of the story?
5. Show the love all year round
Building relationships with your customers and providing bespoke services across digital channels doesn’t have to just be for Valentine’s Day alone. Allowing your customers to create truly unique and inspiring products to give their loved ones can make a real impact to your brand and business all year round.