Virtual Reality is changing how businesses talk to their customers

Watch Henry Stuart, CEO at Visualise and Jason Lovell, senior product manager at Samsung discuss the huge opportunity virtual reality presents to businesses.

Henry Stuart is CEO at Visualise, an award-winning virtual reality production studio. They focus on creating high quality, impactful virtual reality (VR). By turning this stunning tech into real experiences for brands like Nokia, Thomas Cook and Doctors Without Borders, he’s able to bring a new perspective to something familiar.

He’s pinpointed a couple of key markets in particular that have jumped on board the VR train, including automotive and tourism. These experience-based industries benefit from tapping into the emotional potential of people’s reactions. Imagine being able to give someone an immersive tour of their next holiday destination or the view from their new sports car? There’s a huge opportunity to emotionally connect with customers.

Virtual reality might seem like a step beyond the capabilities of most small businesses, but with cheap and widely available VR headsets available from the likes of Samsung and Google, it’s suddenly a real possibility to elevate your content marketing strategy and catch the attention of a wide range of people. Google VR even provides a full suite of VR products, giving people access to headsets like Google Cardboard, developer tools and Daydream, a delivery platform.

The Samsung Gear VR headset is a more premium product but with an affordable price point and lots of purchasing offers with their range of phones, it’s had a head start on saturating the market.

Check out the video below.