One of the recent success stories for UK Enterprise is the re-emergence of
adventurous, creative and talented SMEs. From FinTech start-ups, to innovative
manufacturers and independent shops, the SME landscape is truly diverse. They are
transforming working practices, pushing boundaries and redefining how things are
done in a successful business. And there’s one thing they virtually all share in common,
and that’s ambitious leaders.
Trying to achieve your business’ ambitions can be a daunting prospect but, significant
and sustainable growth can be achieved with the right approach to how you operate.
At Vodafone, we’re ambitious too. One of our core values is to champion Better Ways of
Working – a strategic programme that helps businesses to keep up with the demands
for flexibility in the workforce. By optimising the use of people, space, processes and
technology, we help businesses deliver tailored workplace solutions so they can
become more flexible, increase productivity and be more efficient.
As part of Better Ways of Working, we’re delighted to work in close partnership
with SMEs across the UK. From the thousands of customers we provide mobile and
fixed technology services to on a daily basis, to the SME digital skills workshops and
training sessions we run. These partnerships offer a truly mutual benefit for SME’s and ourselves, as we discover that our own ambition can be hugely aided by learning from and working alongside SME’s in their local business community.
“These partnerships offer a truly mutual benefit for SME’s and ourselves, as we discover that our own ambition can be hugely aided by learning from and working alongside SME’s in their local business community.”
We’ve seen SMEs propel their business capabilities through crowdfunding, amplify
their customer bases through mobile-optimised marketing campaigns and even grow
their business internationally. It’s been our privilege to be party to some incredible
successes stories and we want to support even more SMEs on their journeys into a
We also believe that sharing knowledge and insights is critical to working together
in productive partnerships, which is why we’ve commissioned this Perspective Series
report that examines how to turn ambition into growth. I hope that you find this report
thought-provoking and valuable for helping your business set its 2016 growth strategy.