The first in a series of videos discussing who really owns data – customers or businesses?
If you’re confused by the rights and responsibilities of businesses and the data they hold then you’re not alone. With GDPR coming in May 2018, there’s less than a year to get your data sourcing, storage and security compliant.
We’ve pulled together three data experts at the top of their game for a video series exploring the topic. In the first video, watch Jonathan Hughes, Head of Group Enterprise at Vodafone Group, Zach Thornton, External Affairs Manager at the Direct Marketing Association and John Mitchison, Head of Telephone Preference Service at the Direct Marketing Association discuss who really owns data and what responsible data ownership means.
Watch video #2 here.